Email marketing campaign’s have proven to be a very important part of any marketing strategy. Emails are the most cost-effective ways to communicate with your customers, promote your products, and achieve your business goals.
Now, the success of an effective email marketing campaign depends on a couple of factors and the strategy being applied.
Let’s take a look at several proven strategies which can be used to ensure a successful email marketing campaign;
1.SEND PERSONALIZED MESSAGES.
Personalizing your messages makes you stand out from the crowd.It gives your customers and clients that innate sense of belonging, making them feel at home and assuring them that you are truly interested in their welfare. So instead of saying “Dear Valued Customer” you could just say “Dear Patrick” or “Dear Kate”.
According to recent studies, personalized emails have a high conversion ratio, it helps increases sales and also has a high possibility of the recipient actually reading the mail.
Before embarking on sending personalized messages, you need to gather several key information such as;
Ask for the right information upfront:
Great personalization starts way before you hit the ‘send’ button. It all starts with your sign up form. Without data such as name, company and location, you will be very limited with your personalized communication. Remember to only ask for the information you need, rather than want. This is one of the ways that GDPR impacts marketing teams.
Use a real reply-to email address:
When you use firstname.lastname@example.org, it takes away the authenticity from the messaging. You want your readers to engage and respond to your campaigns. Use a real reply address will improve credibility and appear more personal.
Use your real email signature:
Just like using a real reply-to email address, you want to use real contact information within the email and the best way to do that is to include your contact details in the email signature. Giving your readers the opportunity to contact you or connect with you online is a great way to be personal and build a relationship with them.
2.MAKING SURE YOUR EMAILS ARE MOBILE FRIENDLY.
According to recent surveys, over 54% of most marketing emails are being accessed on mobile device and these figures are increasing daily. For most people the first thing they do when they wake up in the morning is to reach for their mobile phones or devices to check for calls, texts mails and messages.
When you send an email to a subscriber who reads their emails on their mobile device, and the email is not optimized for that device, they will probably just delete it without reading.
So the big question is how do we optimize our mails to be mobile friendly? You can simply achieve this by following the steps listed below;
Implement responsive email design (RED):
Creating a responsive email design means that the user experience is optimized regardless of the device or screen they use. Most email service providers (ESP) offer this solution within their email functionality.
Keep the subject line and pre-header short:
The subject line is crucial. Keep it short so the reader knows exactly what the email topic is about. And the pre-header text (also known as snippet text), don’t let it go to waste by using “To view this email in your browser…”. Instead, summarize the email or include a call to action (i.e., Use “FREESHIP” to get free shipping).
Make the CTA big and Obvious:
Mobile device vary in size. While a text link may work on a tablet or larger screen, you might be alienating your readers who have a smaller screen (or bigger hands!) if your call to action is too small. Make the call to action, big, bold and simple to click.
3.SCHEDULE & AUTOMATE YOUR EMAIL CAMPAIGNS WHEN POSSIBLE.
Having an of the right time to schedule an email campaign gives you an edge and puts you at an advantageous position. For instance very early in the morning before most of your subscribers wake up to check their devices, when they see personalized mails in their names, they would be curious to read the contents.
Trigger-based emails are emails that are sent out automatically based on user behavior.The most common forms of trigger emails are ‘welcome’ emails, ‘thank you’ emails and ‘transactiol’ emails, such as order confirmation email and email receipts. The data behind trigger emails shows us that trigger emails perform much better than traditional email.