The importance of having a professionally built responsive website for your business cannot be ignored. Like many small business owners, you might feel your business cannot benefit from having a website or that a website is not within your budget?Or maybe you think because you don’t use a computer, neither do your potential customers. These are misconceptions and the after effects can be quite disastrous. The world has now turned into a global village and as such it’s very important for every business owner to move with the trend.
Even “Bill Gates”, Microsoft founder & the Worlds richest man acknowledged the importance of having your business being found ONLINE. He said & i quote;
“If your business is not being found on the internet, then your business is out of business”
Let’s take a critical look at the major reasons at the importance of having a professional website for your business, irrespective of it’s size.
Must Read: Why You Need A Mobile App For Your Business
- 1. Gives CREDIBILITY To Your BUSINESS.
Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is “home-made”, having it professionally
redesigned will provide your business with a professional image which will inspire even greater confidence.
For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services.
- 2. A Website Saves You Money.
As a small business owner you probably think you can’t afford a professional website, but you can’t afford NOT to. Although the cost of designing a website varies, once it’s up and running, a website for a small business generally costs under $100 a month and, in some cases, as little as $20. Compared with the
cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.
3. Keeps Your CUSTOMERS Informed.
Think of your website as being your online brochure or catalog. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special
promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.
- 4. Ease Of Accessibility.
A website is available to both your regular and potential customers 24/7/365 providing them with the convenience of reviewing your products and services when your store or office is closed. With today’s busy lifestyles, this is a great selling point when making a purchase decision.
- 5. Increases Your Potential Reach.
Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally.
Do you think you won’t be able to sell your products or services online? Don’t forget, even cars and houses can be sold online.
- 6. An Enabling PLATFORM To Showcase Your Works.
No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique.
- 7. Saves You Valuable TIME.
Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online portfolio you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!
- 8. Adds Value To CUSTOMER SERVICE.
Maybe you sell environmentally friendly products and would like to share tips on how to recycle, or perhaps you’re an accountant and want to give your clients advice on how to simplify their bookkeeping practices.
By including a FAQ page, adding articles or uploading newsletters to answer all your customers’ questions you can keep them up-to-date. What better way to provide them with value added service than by sharing information on your website.
The best time to start building a website was yesterday, but the second-best time is today. Get your name out there, build a personal brand, and stay competitive. Talk To Us TODAY.