Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. So businesses can leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
Furthermore,with marketing being the lifeblood of any business, if done effectively, you can easily reach out to more clients, create brand awareness and stay ahead of your competitors.
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